Related Articles ( digital advertising )
Digital Marketing: Strategies, Challenges, and Opportunities in the Digital Technology
Objectives: This study aims to explore digital marketing strategies, focusing on the integration of various digital tools, including social media, search engine optimization (SEO), content marketing, and data analytics. It also seeks to understand the challenges marketers face in the digital ...
The Impact of Emotional Intelligence Dimensions on Response to Digital Advertising
Objectives: The study aimed to shed light on the dimensions of emotional intelligence in digital advertising. These dimensions were the dimension of recognizing emotions, investing in emotions, understanding emotions, and managing emotions. Methods: To achieve the objectives of the study, the study ...